Pioneering
hybrid reality
gaming.
iFocus Labs is a software company designing the first category of games where the XP is real.
The better you do in the game, the better you do in real life.
What iFocus Labs Builds
iFocus
The Digital Game of Life
A game you play every day that builds a real business, tracks real revenue, and levels up your real life. Live at ifocushq.com.
Enter Reality Hacker HQ →Additional titles
In development
More hybrid reality games in the pipeline. Each title expands the ecosystem. Each title levels up the player.
Updates via research →A new genre. The game is the business, and the XP is the life.
Hybrid Reality Gaming sits between two existing categories. The position is not contested.
Video Games
- · Fortnite
- · Call of Duty
- · Roblox
Engagement, no real-world outcome.
Hybrid Reality Gaming
- · iFocus — The Digital Game of Life
Engagement and real-world outcome.
Traditional Business
- · SaaS dashboards
- · Productivity apps
Outcome, no engagement design.
Published
Six research papers on the mechanics of reality, the design of the system, and the future of play. A seventh is drafting now.
iFocus Labs is the pioneer of Hybrid Reality Gaming. The company designs software where the player's real-life outcomes — revenue, wealth, skills, network, experiences — advance as they play.
Hybrid Reality Gaming is software where playing the game builds real life. The first title, iFocus, is live. Additional titles are in development.
The better you do in the game, the better you do in real life.