Questions & answers.
Common questions about iFocus Labs, Hybrid Reality Gaming, and iFocus — The Digital Game of Life.
What is iFocus Labs?
iFocus Labs is a software company pioneering Hybrid Reality Gaming — a new category of software where playing the game builds real life. The company designs and ships hybrid reality games. Its first title, iFocus — The Digital Game of Life, is live at ifocushq.com. iFocus Labs is founder-led, independently financed, and headquartered in the United States.
What is Hybrid Reality Gaming?
Hybrid Reality Gaming is a software category where the player's real-life outcomes — revenue, wealth, skills, network, experiences — advance as they play. Unlike traditional video games, which produce no real-life payoff, or gamified productivity apps, which add game skins to boring work, hybrid reality games are designed so that in-game progress IS real-life progress. The better you do in the game, the better you do in real life.
What is iFocus?
iFocus is the first hybrid reality game, published by iFocus Labs. Players create a character, select a game plan, and complete daily missions. The game tracks real business metrics, real skill development, and real life outcomes. It is live at ifocushq.com, free to play, with an optional Pro tier that unlocks advanced mentorship and tracking.
Is iFocus a game or a productivity app?
iFocus is a game. Productivity apps manage tasks. Games design engagement. iFocus Labs builds software that uses real-world actions as the game's content — so completing a mission produces a real-life outcome, not just a checked box. The category is Hybrid Reality Gaming, not productivity software.
Who is iFocus for?
iFocus is designed for Reality Hackers — people who want their daily effort to compound into real wealth, real skills, and a real life. Early players are primarily vibe coders building micro SaaS, solo digital entrepreneurs, and creators working in AI-native tools. The long-term audience is anyone whose work is going fully digital.
What is the difference between iFocus and iFocusHQ?
iFocus is the game. iFocusHQ is the platform where the game lives. Reality Hacker Headquarters — iFocusHQ — is the login point, dashboard, and command center for the iFocus player. iFocus Labs is the company that builds both.
What is a Reality Hacker?
A Reality Hacker is someone who plays the Digital Game of Life. Reality Hackers treat their life and business like a game worth winning — using structured mechanics, measurable progress, and engagement design to produce real-world results. The community is the player base of iFocus. Every Reality Hacker plays iFocus. Every iFocus player is a Reality Hacker.
How does iFocus Labs make money?
iFocus Labs generates revenue from paid Pro subscriptions, lifetime access purchases, and — in the future — a marketplace of expansion content created by third-party developers. The free tier is genuinely useful and not crippled. Pro unlocks full mentorship, deep tracking, and advanced missions. All pricing is listed on ifocushq.com.
When will the AR glasses ship?
iFocus Labs plans long-term for hardware — AR glasses that overlay the game on real life. Hardware development is classified and not on a near-term timeline. The near-term focus is software: the live game and additional hybrid reality titles. The mid-term is the ecosystem marketplace. The long-term is hardware.
Is iFocus Labs raising investment?
iFocus Labs is currently founder-led and independently financed. Strategic partnership and investment inquiries can be directed to contact@ifocuslabs.com.
Where is iFocus Labs headquartered?
iFocus Labs, LLC is a United States entity. The company operates as a distributed, AI-native studio. Correspondence: contact@ifocuslabs.com.
How do I play iFocus?
Visit ifocushq.com and create a free account. New players enter onboarding, select a game plan, and begin Day 1. No download required — iFocus runs in any modern browser and installs as a Progressive Web App on phones and computers.