Blork Blunfork is a character created by iFocus Labs — an alien entrepreneur who crash-landed on Earth and discovered the iFocus System while trying to build a business to fund his trip home. Blork serves as the guide and mentor character inside the iFocus game, and as the face of the Reality Hacker community on social channels. Blork is first-party IP: an independent, scalable, AI-native character designed to carry the brand across media over the long term. He is not a spokesperson; he is a character in the game iFocus Labs is building.
Defined Term
Blork Blunfork
The alien entrepreneur character. The face of iFocus and the Reality Hacker community.
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